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6 Tips to Increase WooCommerce Sales

WooCommerce is one of the most powerful and versatile eCommerce platforms. It powers 28.19% of online stores.

Unlike any eCommerce store, WooCommerce store owners even face the issue of getting an influx of visitors but no conversions.

In a highly competitive online landscape, it is a pretty tough job to convince shoppers to choose your brand over others. 

Does this sound familiar to you? If yes then you are at the right place. In this post, we shall discuss everything about understanding conversion rates, and how you can increase more conversions on your WooCommerce store!

An outline of topics that will be covered in this post:

  • An Overview of Conversion Metrics You Should Consider
  • Average Conversion Rate for WooCommerce
  • Tip 1: Make it Easy For Shoppers to Find Products
  • Tip 2: Offers Products Tailored to Each Customer
  • Tip 3: Optimize the Checkout Process
  • Tip 4: Discounts, Coupons, and Such
  • Tip 5: Build Trust with Social Proofs & Reviews
  • Tip 6: Upsell and Cross-Sell
  • Additional Tips

An Overview of Conversion Metrics You Should Consider

Conversion rate is the percentage of visits that result in the desired action. These actions can include anything from form subscription to adding to cart to social media shares to final purchase.

There are various conversion metrics that you can keep a track of. However, the most important ones that you can measure include the following:

  • Understanding the primary sources of traffic. Whether it’s direct visitors or referrals. 
  • Returning visitor conversion rate.
  • New visitor conversion rate. 
  • The kind of interactions a user has with your website on their visit.

Average Conversion Rate for WooCommerce

In March 2022, Littledata (an eCommerce data platform), surveyed 653 eCommerce stores. The survey found that the average conversion rate for WooCommerce was 0.4%.

Anything more than 1.9% puts you in the best 20% of stores. While anything less than 0.0% puts you in the worse 20%.

The following part of the post discusses various ways you can improve the conversion rate, and grow your online store. 

Average Conversion Rate for WooCommerce

Tip 1: Make it Easy For Shoppers to Find Products

Navigation is important. Sometimes visitors might leave your store if they do not find exactly what they are looking for.

They might not understand product categories or maybe not get enough product information. Hence, the first thing to do is ensure that your products are easy to find.

Start with site search by adding filters, live search, and such. Work on improving the navigation on your website whether it’s the price range, size or color, product-based categories, and so on. 

To help users make better purchasing decisions, it is also a good idea to implement product comparison in your store. It can help them compare features, prices, etc. 

Tip 2: Offers Products Tailored to Each Customer

Today, shoppers look for products that best fit their individuality and preferences. 

Every visitor coming to your store is unique, and hence it is important to cater to their unique needs to ensure they are happy with their purchase. 

One of the easiest ways to offer products tailored to each customer, and increase sales is by integrating a WooCommerce Product Designer.

It enables your customers to create custom products like tees, hoodies, shoes, gifts, commercial products, and so on.

Offers Products Tailored to Each Customer

Partnering with a reliable Web to Print Software Solutions provider, you can easily integrate the WooCommerce Product Designer with the backend of your eCommerce admin panel.

The tool comes with a wide range of features like ready design templates, image and text editor, clipart and artwork, live preview, dynamic pricing system, and so on. 

By making customers active members in the customization process, you can enhance customer satisfaction, and improve online sales.

Tip 3: Optimize the Checkout Process

Cart abandonment is a common challenge that online store owners face. Do you know 7 out of 10 shoppers abandon their shopping carts for some other reason? 

Here are some of the best practices that you can follow to reduce cart abandonment rate, and increase sales. 

The first is to avoid any kind of mandatory sign-ups. It might discourage customers from moving forward. Instead, a good practice is to have a guest checkout where shoppers can make a purchase without logging in to an account. 

Another option is to work on a shipping strategy. Many store owners are changing the way they charge for shipping in the interest of their customers. 

Providing multiple payment options is also a good way to increase conversions by letting customers choose their preferred payment option. 

Tip 4: Discounts, Coupons, and Such

Discounts play a huge role in creating a successful eCommerce business. They are important because they inspire customers to take quick action. 

With the right strategy, you can target specific customers, deliver personalized discounts, and increase sales. Here are a few ways you can increase your revenue with discounts:

Give special offers to new visitors. It doesn’t have to be a price reduction but something like free shipping, or a special gift on their first order.

Create lifetime customer relationships and ensure repeat customers by leveraging loyalty programs. 

Take advantage of high traffic during holidays and ensure conversions by offering holiday discounts and coupons. 

Tip 5: Build Trust with Social Proofs & Reviews

As per definition, social proof is a psychological phenomenon.  Here, people conform to the actions of others under the assumption that those actions are reflective of the correct behavior.

There are majorly 6 types of social proofs. They include experts, customers, celebrities, crowd, friends, and certifications. 

To increase conversions, eCommerce businesses include trust badges, customer testimonials, celebrity endorsements, customer recommendations, best sellers, and such. 

Social proofs make more businesses more trustworthy. They not only improve credibility but also help lower the barriers that customers face when purchasing products online. 

Tip 6: Upsell and Cross-Sell

Upsell is where you convince shoppers to buy something more expensive or additional to their purchase. For example, if a customer wants a hoodie, you can suggest your high price best-selling hoodie or a hoodie with some other material.

Cross-sell is selling an entirely different product to your customer. For example, suggesting a shopper to get a cap or pants along with the hoodie.

Cross-selling and upselling come with several advantages. Along with a boost in sales, you can improve customer retention, increase order value, and personalize a shopper’s experience.

The most effective way to upsell or cross-sell is by bundling up complementary products and offering products during the checkout process. 

These are the six most important ways that will help you boost sales on your WooCommerce store. However, there are a lot more strategies that you can implement. Below is a list of some of the most common practices. 

Some Additional Tips

→ Add live chat to your website to clear doubts and questions that your customer might have.

→ Strengthen the copy of the call to action buttons.

→ A/B test the headlines and copy of your store in terms of length, tone, etc.

→ Offer a money-back guarantee.

→ Create a compelling value proposition.

→ Enhance product visuals with 3D visualization, video, etc.

→ Optimize your website for mobile conversions. 

Concluding Remarks

These are various tips that you can keep in mind when working on increasing sales for your WooCommerce store. You can analyze everything from your home page to product pages to checkout procedures. 

Other important things to keep in mind are improving your website for mobile conversions, and delivering exceptional customer support and personalized experience.  

Author Bio: Mr. Pratik Shah is Creative Head at Brush Your Ideas, a top-notch Web-to-Print technology solution provider that offers Custom Product Design Software as well as web to print storefront software. He has been a creative and driving force in the success of our web2print tool.


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