December 7, 2022

How Packaging Inserts Help You Market Your Business

packaging inserts

Are you seeking new methods to boost brand recognition in sales, customer loyalty, and brand awareness? Foam packaging inserts and marketing are a good option for you to create the online store that is the success it deserves to be!

Since the dawn of the world… Okay, but not really. Since the dawn of the internet’s shopping (that’s more or less), shipping and packaging have served as two of the primary functions that help eCommerce companies can complete a sale. Shipping was handled by USPS or quicker delivery service, and everything included in the packaging was made to be cheap and functional.

Marketing using packaging inserts was never considered. Concepts and business concepts are continuously changing, but. Today, marketers know that business owners miss an opportunity to make money by delivering items in a functional package, using only a receipt.

The expense of spending a lot on custom packaging isn’t the best option for startups or small companies. However, there are plenty of ways online sellers can deliver their goods in style and not break the budget.

Promoting inserts added to the standard shipping containers is much less expensive than the more elaborate custom packaging. These inserts are more effective as a marketing tool for companies with small budgets for marketing. Most of the time, marketing products is a relatively inexpensive way to boost sales and boost brand recognition. If you use the right strategy, this particular type of marketing could increase your business’s chances of success!

As per Forbes Entrepreneurs, “The probability of selling to an existing customer is 60-70% while it falls to just 5-20% for new prospects.” What an incredible difference! With such numbers, the use of package inserts to market should be part of the marketing strategies of every retail store.

Here are some of our most popular methods to make marketing package inserts in your web store.

Boost Your Sales

The actual paper slip that acts as the receipt for your product inside your delivery box is a great idea for many other purposes. Include an exciting note letting your client know that you appreciate your purchase. Also, add the loyalty program code to entice the customer to come back and purchase more of your unique products. It’s impossible to find more specific than advertising based on what they’ve bought recently!

Attract Customers Through Catalogs

Adding a catalog of your current products or your coming line is a fun way to draw your customer’s interest regardless of whether the box is reused and the product is used. Smaller catalogs can contribute to showing shoppers other or related products that they might appreciate.

Show Your Samples

According to Harvard Business Review, most launch campaigns fail because Americans typically purchase the same 150 items every time. This habit is responsible for the purchase of the majority of household requirements! One way to ensure the most recent or under-appreciated product line receives the exposure it deserves is to give the product as a free sample to your current client base. It’s so enjoyable to get free items that you didn’t even purchase! Throwing some samples for free into a package ready to send is an excellent opportunity to get started marketing with packages that include inserts. This extra item isn’t expensive, but it will help improve customer satisfaction.

Tell About Your Promotions

Swags are usually used at exhibitions, trade conventions, or as part of other communication and marketing programs. The majority of swag is small-sized advertising items that keep an organization’s name prominently in mind its intended public. It is a method of marketing that can be utilized to promote your business using package inserts! (The concept behind swag is different from sending out samples for free since the primary goal of swag is to promote a brand.) If a well-thought-out item is chosen for the swag, it could contribute to making your brand memorable and keep your name on top of the minds of consumers. Swag can be used for all kinds of audiences all over the globe, from teenagers to political campaigns to marketing for businesses. Don’t forget that it could be an excellent tool for your business!

Shout-Out Message

You can get a delighted client for everything if you have the right style behind your message. Make sure your product is reliable and take your marketing using foam packaging inserts to the next dimension by asking for shout-outs from social media, product reviews, and other feedback from customers. Be sure to include the most current information about your company if customers want to reach you with any questions or concerns. When you offer both options and are accessible, you’ll be able to send negative feedback towards your phone lines, while positive feedback will be directed to social media platforms. The majority of people enjoy hearing their own opinions (consider the success of Yelp); make sure your customers understand the importance of their opinion by asking them to shout-outs or other opinions.

Surprises and Treats

Recalling the idea that it’s exciting to receive free things you didn’t buy… Everyone loves surprises! Make sure to influence the minds of your customers and let them understand that your company is top-quality by rewarding the purchase they made online. A few small treats from time to time will help build your customers’ loyalty and earn you some mentions on social media as well. If you are a part of other companies, you might be able to swap products and offer your customers treats at no cost! Encourage companies you admire, and they will also help promote your business! Include a handwritten Thankyou Note. Based on the scale of your business, it could be feasible to add a handmade thank-you note to the customer’s package. A personal gesture like this is another excellent method to express your gratitude. However, you could also include another loyalty promo code (in smaller letters) on the reverse of your card.

Notes written by hand are an excellent strategy for startups since they’re inexpensive and thoughtful. The type of letter you write provides an experience for customers that the big companies can’t offer, which gives you an edge in the current market. You must ensure that you exceed customers’ expectations by promoting with foam packaging inserts! Doing it right will attract customers returning for their subsequent purchases, build brand loyalty, and improve word-of-mouth marketing! Be wary of the higher costs incurred by advertising with inserts for packages; They are worth the price. Instead, consider that promotional inserts can be very enjoyable and cheap to increase brand awareness and increase loyalty. They can also be used to create a particular ad campaign and can be great for product recommendation selling, and, hey… you already have the system of delivery in place and is in place!

Marketing using package inserts is an excellent way to test your current market for customers and increase sales for the online shop. Don’t let this chance slip by. Think about what will work best for your existing customers, and then consider how to make your foam packaging inserts and marketing effective to benefit you and your website!