If you are reading this then CONGRATULATIONS! You have taken the first step towards the world of Fundamentals of Digital Marketing.
It’s been more than a decade, and the world is getting digitalized very rapidly so are the people. A study says that, on average, a human being spends 2.5 hours to 3 hours on social media and internet surfing. In the current time, the internet and technology have become an absolute necessity in human life, and now also we are communicating through the medium of technology.
Furthermore, you must be waiting to know what digital marketing is? What is the google digital marketing series fees? Topics that I’m going to learn from this course? What are the google tools for best practices in this course? How to get Google Certified? What are the alternatives to become a digital marketing expert?
Therefore, get ready to dive into the basics of digital marketing and Google fundamentals of digital marketing to decide if it will be worth for your career or not.
What is Digital Marketing?
As the word digital suggests, it is the marketing done online. Hence, digital marketing includes marketing through social media, emails, web-based advertisement, radio, and television. Therefore, online marketing and internet marketing are synonyms of digital marketing.
Google has its own learning platform (Skillshop and Google Digital Unlocked) where they teach, take exams, and then, based on your knowledge certifies you. To begin with, you can go with the fundamentals of the digital marketing course. In short, this will give you a basic understanding of digital marketing, opportunities for business growth, build a web presence, analyzing the trends, advertising, etc. In addition, many other google certified courses will give you advance knowledge of digital marketing.
Google Digital Marketing Course Fee?
Firstly, in this article, all the mentioned courses will be free of cost. Yes! Free digital marketing course, and secondly it is very simple to register them. You only need your Gmail account to log in, which is mandatory.
There are many benefits of taking this course. Firstly, you can track your progress, secondly, you can learn at your own pace and lastly, you can appear for the exam whenever you are comfortable. You need 80% or higher to pass the exam and get a certificate at the end. Also, you can easily download the certificate in PDF form.
What You’ll Learn from this Course?
The course is free, which doesn’t mean you will only learn basics or get inadequate knowledge. Google courses will give you digital marketing knowledge from basic to advance. It will teach you how a search engine works, what is search marketing. what is paid advertise and how it can be beneficial for your business, what is mobile marketing and through analysis, you will learn that how to understand user behavior and patterns. Google offers ten courses that will help you to learn from basic to advance Digital Marketing knowledge, understanding, and skills.
Google Digital Marketing Course platforms from where you can learn and their information.
- Fundamentals of Digital Marketing – Google Digital Unlocked
- Get a business online – Google Digital Unlocked
- Make sure customers find you online – Google Digital Unlocked
- Google Ads – Google Skillshop
- Search Ads
- Display Ads
- Apps Ads/Mobile Ads
- Video Ads
- Shopping Ads
- Google Ads – Measurement
- Understand Customer needs and online behaviors – Google Digital Unlocked
- Google Analytics – Google Skillshop
- Google Analytics for Beginners
- Advanced Google Analytics
- Google Tools and Best Practices Course
- Google My Business – Google Skillshop
- How to enhance and protect your online campaign – Google Digital Unlocked
- Promote a Business with content – Google Digital Unlocked
These courses are very elaborate and will give you in-depth knowledge of digital marketing concepts, what digital marketing is, how it works, opportunities to grow, and many more.
Google certificates are globally recognized, and if they are attached to your resume, it will be very beneficial and make you the first pick for the job in digital marketing.
Google tools best practices course?
Google offers few tools that help effectively in Search Engine Optimization, Advertisements and Analysis of the website and customers visiting the website. In addition, Google’s best practice helps in making the best engine marketing strategies. You will learn these tools while covering the courses mentioned above.
Few Google tools are: – Keyword Planner, Google Trends, Google AdWords, Google Analytics, Google Search Console, Google Input, and many more.
How to become Google Certified?
Many modules include videos, action cards/items, and a small quiz to check your understanding after every module. Videos in the modules are very good, but you can click on the “view transcription” button under the video if you still prefer to read. After finishing all the modules of a course, there is an objective test to test your learning and knowledge in which you need to score 80% and above to earn the certificate.
The certificate can be downloaded in PDF from the course page after completing the course. These certificated are authorized by Interactive Advertising Bureau Europe and The Open University. These certificates are globally recognized, which gives more benefit to you in your resume.
What are the different options for becoming digital marketing?
Many online courses will increase your skills and learning, which will show a positive impact in your field. But many courses may require teaching from the experts or teaching in the native language. It can be the case with Google Digital Marketing also. Therefore, below are some alternatives for the Digital Marketing Course in Jaipur, and the value, of course, is Rs. 25000/-.
- Quibus Training
- Digi Learners
- DIGI Perform
- Digital Vidya
- Jaipur School of Digital Marketing
Google Digital Marketing courses are very deep and elaborate. It may take a few weeks to months to complete them and understand the fundamentals and concepts. However, you can gain knowledge of digital marketing concepts at the comfort of your home. The courses are simple, flexible, and are effective in gaining knowledge.
There are many digital marketing courses available in the market, but we believe that the Digital Marketing course by Google is worth doing. You can explore more courses on Skillshop and Google Digital Unlocked.