May 12, 2021

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How to Increase Website Authority and Decrease Spam Rate

5 min read
How to Increase Website Authority and Decrease Spam Rate

How to Increase Website Authority and Decrease Spam Rate

The metric which defines the relevancy of a website for a specific subject area is known as domain authority of a website. This metric is designed by MOZ. It assigns the score between 1 to 100. 1 is the lowest score of a website and 100 is the highest score of a website. This score is assigned based on 40 different factors. The most important factors that can increase or decrease the domain authority of a website are linking root domains, quality content, social signals and search engine friendliness etc. If the domain authority of a website is higher, it is easy for us to rank this website.

How To Increase The Domain Authority Of A Website?

The domain authority of a website is updated in real-time. Its reason is that the links of a website are regularly updated. If the domain authority of your website is lower, you should follow these essential steps to increase the domain authority of your website from the very beginning.

  1. If you are just starting your website, you should choose a good domain name for your website. This domain name should be relevant to the niche of your website. The name of your domain should also be easy to remember.
  1. You should optimize the on-page content of your website. You can easily optimize the on-page content of your website by adding proper title tags, by adding image alt tags and by including the variations of the main keywords etc.
  1. You should try to create linkable content. Linkable content means that you should share the best quality content on your website. If you share the best quality content on your website, authentic websites will try to share the links of your website on their websites. The best quality content of a website is informative, creative and well-written.
  1. You should try to improve the internal linking structure of your website. This is the best way to increase the user experience of your website. This is also the best way to decrease the bounce rate of your website.
  1. To increase the authenticity of your website, you will have to add relevant external links in the web pages of your website. You should regularly check these links and try to remove toxic and bad links from your website.
  1. You should also make sure that your website should be mobile-friendly. Its reason is that Google is giving importance to those websites in the search results which are mobile-friendly.
  1. You should present your website as an authority in your niche. This is possible only if you create engaging content. You should post comments on those posts that are relevant to the niche of your website. You should also try to share guest posts on the authentic websites relevant to the niche of your website.
  1. If your website is taking too much time in loading the data, it will increase the bounce rate of your website. Therefore, if you want to decrease the bounce rate of your website and to increase the authority of your website, you should try to optimize the loading speed of your website.
  1. You should try to promote the content of your website on social media sites. When you promote the content of your website on social media sites, it will also increase the authenticity of your website.

What is the Spam Score?

Spam Score of a website is the percentage of the linking websites that are penalized or banned by Google. Spam Score of a website is determined based on different features of the banned or penalized websites. If your website has a high spam score, it doesn’t mean that your website is spammy. It provides you with a sign that you should investigate your website. By investigating your website, you can easily decrease the spam score of your website. If the spam score of your website is 1-30%, it means that it has lower spam score. If the spam score of your website is 31-60%, it means that it has medium spam score. The spam score of a website 61-100% is high.

How To Decrease The Spam Score Of A Website?

If the spam score of your website is higher, you should adopt some essential tips to decrease the spam score of your website. Some essential tips by a dissertation help firm to decrease the spam score of your website are given below;

  1. You should not buy dodgy domain names for your website. Its reason is that these kinds of domain names are not professional. You should try to buy top-level domain names for your websites.
  1. You should try to add all the required pages in your website. Its reason is that if your website has only a few pages, this thing will also increase the spam score of your website.
  1. When you are going to buy a domain name for your website, you can add 253 characters into the domain name of your website. You should not use all of them. Its reason is that if you select the lengthy domain name of your website, it will also increase the spam score of your website.
  1. You should try to add your personal information on your website. When you add your personal information in your website, search engines consider that you are a trusted user. On the other hand, if you are not providing personal information on your website, search engines will also consider that your website is a spam website.
  1. You should try to increase the security of your website by installing the ‘HTTPS’ protocol. If you don’t add ‘HTTPS’ protocol in your website, this thing will also increase the spam score of your website.
  1. You should be wise while getting links for your website. Its reason is that bad quality links can increase the spam score of your website. You should try to get quality links from other websites. You should also try to get links from the niche-related websites.
  1. You should not use poison words in the content of your website. Its reason is that these words are red-flagged by the search engines.
  1. You should also try to set up your website into the Google Tag Manager. This is also the best technique to distinguish your website from spam websites.
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