Getting people to visit your website isn’t tough at all. On the other hand, if you want to keep people on your website… That’s a whole other matter. Your bounce rate will be high no matter how good your website and business are, whether you’re employing paid or organic traffic. Keeping people on your website increases the probability that they will buy from you or come back again. As a result, most website owners are driven to figure out why their users are departing so rapidly and take action to reduce that number. You may minimize your website’s bounce rate by doing a few simple steps. They all have the potential to significantly influence your performance, regardless of how complicated they are.
You can decrease your bounce rate if you know what it is and how it impacts your search engine rankings. A website’s bounce rate is the percentage of visitors who just looked at one page and did not take further action, such as purchasing or filling out a form. Visitors immediately leave your website after clicking on it, which is annoying. Bouncing on a website varies greatly depending on the company and the marketing effort.
The average bounce rate for all websites is between 40% and 50%, while websites with bounce rates of between 20% and 30% are not uncommon. There have been reports of bounce rates as high as 70%-90% on certain reference or informational websites. The bounce rate for sponsored search and social media pay-per-click advertising agency should be as low as feasible. What can you do if you want to keep your bounce rate at a minimum but also reduce it?
Methods to Reduce your Bounce Rate:
Many of the tactics in this tutorial may be applied to boost organic search results and websites that employ sponsored search or display advertisements.
Examine Page Load Speed:
A website that takes excessive time to load may turn off potential customers. According to research by Kissmetrics, website visitors anticipate that a page will load in less than 10 seconds. Visitors expect your website to load in three seconds or less, and sixteen percent will leave if it takes more than three seconds to do so. Three percent. Data from 2011 shows that rules have been increasingly stringent since then. To speed up your loading time, do as follows:
- Make sure your web host is capable of handling the workload.
- Slow-loading items, such as embedded images should be minimized.
- Long-winded material like videos and podcasts may be added to the app.
- Be sure to choose a fast-loading theme if you’re using a content management system (CMS) that depends on themes, such as WordPress, Shopify, or Wix.
Declutter your Layout:
Visitors looking for something specific may be turned off by a cluttered and confusing website. Poorly organized navigation bars, misaligned images and text, and an overabundance of the material may contribute to higher bounce rates. To keep them from clicking the return button, ensure your material is easy to understand and any images you provide are pertinent.
Make your Content Easy to Read:
Do you want to make a significant statement about your item? Keeping things simple so that they may be skimmed is preferable. Most of your site’s visitors skim rather than read your content, with only 16% reading it in full and 79% skimming it. Retain more of your site’s visitors by:
- There should be no more than three sentences in a paragraph, ideally only two. Large blocks of text make reading more difficult and may be distracting.
- The ideal sentence length is between 20 and 30 words.
- Use subheadings and bullet lists that identify the content, highlighted areas, and infographics or image explainers where necessary.
Make sure you are Mobile-Friendly:
If you want to compete with most people who visit websites, you should make it mobile-friendly. Some websites seem wonderful on larger screens but are unusable on smaller ones. It’s possible for images and buttons to impede the visible area and for text to spill over the edge. Before spending money on a sponsored pay-per-click advertising agency, ensure your websites are compatible with all mobile operating systems and browsers.
Focus Landing Pages on the Campaign:
Paying visitors means you must be sure they’ll find what they’re looking for. You risk losing those site visitors if your advertising doesn’t use optimized landing pages. The first page that visitors see if they click through is about the business video if you’re targeting search terms like corporate video production. When customers are looking for a product or service, they should be able to find the solution to their inquiries quickly and clearly on your landing page.
Use CTAs (Call To Action):
Using words like “Buy Now” and “Buy One, Get One for Free” on our landing pages may have become tiresome. But a well-placed call to action (CTA) may still have a big impact. People are more likely to do the desired activity when given clear instructions.
- Sign up today!
- Get your free guide
- View our price list
A good CTA uses a button or highlighted link to complete the action.
Your Ad Copy Matters:
Regarding readability and clarity, there are no exceptions for pay-per-click results, display advertisements, or banners. Make no apologies about including your CTA in your display advertising and the content of search engine results. Display pay-per-click advertising agencies will also need an enticing image and brief wording. A/B testing is utilized to determine what works in obtaining those clicks. Make sure that you bear in mind the fact that A/B testing is not a one-off occurrence.
Several ways to reduce your bounce rate and increase conversions have been discussed in this piece. Your website’s bounce rate will likely rise even if you reduce it by half unless you have high-quality content. You can prevent such situations with a content strategy and an editorial plan.