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10 Important Things You Should Perform Before Starting Mobile App Development

If you’re thinking about starting a mobile app development project, it’s important to make sure you know what you’re doing. There are several things to look at before you get started. If you don’t take the time to plan things out correctly. Your project could end up costing more time and money than it’s worth.

In this blog, we will explore ten important steps that you must take before starting your mobile app development project. By following the steps mentioned below, you can ensure that your project is successful from beginning to end!

mobile app development services

Step #01: Define Your Goals and Objectives

Before you perform anything else, you need to sit down and define your goals and objectives.

What do you want your app to achieve?

What are your priorities?

What features do you want it to have?

These are all queries that you need to answer before moving on. Moreover, you should also create a detailed project plan and timeline. So that everyone involved in the project knows what they’re supposed to be doing and when they’re supposed to be doing it.

Step #02: Do Market Research

You should also do market research before starting your project. This means that you need to find out what other apps are available for similar purposes and how successful they’ve been.

You can do this by glancing at the most popular app stores like Apple’s App Store or Google Play. Look at their ratings and reviews, as well as any feedback that the developers have received. This will give you a satisfactory idea of what people are looking for in an app. It will help you to differentiate your app from the competition.

Additionally, you can get connected with a top mobile app development company to do market research for your app idea and get the best mobile app development solution for your business.

Step #03: Determine Key Target Audience

As a business owner, you’re going to have an intended audience for your new mobile app.

Who is your target audience?

Are they mostly young men or women in their 20s?

Younger children?

Men or women above 50 years old?

It’s important to know who will be using your product so that you can better craft it for their needs. Not only does your target audience make a difference in your design and functionality choices. But it can also impact how much you charge for your product. What type of advertising works best to promote it.

Step #04: Determine The Type of App: Native, Hybrid, Or Web app

It’s important to determine what type of app you want to develop. There are three types of apps: Native apps, Hybrid apps, and Web apps.

Native Apps are developed for a specific platform, like iOS or Android. They’re written in the native language of that platform (Swift or Objective-C for iOS, Java for Android), and they take advantage of all of that platform’s features.

Hybrid apps are similar to native but developed using common web languages such as HTML, CSS, and JavaScript. They’re usually cross-platform, which means they can be used on multiple devices (although they may not look or work the same on all of them).

Hybrid is a great choice for e-commerce sites or any company that wants its customers to be able to access its website from mobile devices. 

Web apps use HTML5, CSS3, and JavaScript code hosted on web servers — think of social media sites like Facebook or Instagram — since they’re so easy and cheap to create, we sometimes forget they’re not really apps at all!

Step #05: Select the Right Technology Stack

Once you’ve determined the type of app you’re going to develop, you need to select the right technology stack. This is a group of technologies that will be used to create your app.

For example, if you’re developing a native iOS app, you’ll need to use Xcode and Swift. If you’re developing a hybrid app. Then you’ll need something like Cordova or PhoneGap to create the code for both iOS and Android devices at once.

Step #06: Create a Wireframe, Storyboard, and Backend of Your App

Backend of Your Mobile App

A lot of people get excited about coming up with a killer idea and building an app. There are many tools available to make building apps easier. But you should understand how to create a wireframe for your app first.

Wireframes can help you understand if your idea is feasible in both design and use before writing one line of code. It’s important to sketch out what your app will look like and how it’ll function before beginning development.

Once you have something that resembles a real product, take time to think about every feature from end to end on paper. After that, build out a storyboard—visualizing each screen of your app in turn—so that you know what it’ll look like when finished.

Next, it’s wise to consider a backend solution to support your app; otherwise, you’re going to need some kind of database or server component to keep track of user information.

This can be as easy as setting up a database in Microsoft Access or SQL Server or getting familiar with third-party services such as Firebase, Parse Server, and Backbone JS so that you can create APIs.

With all these steps completed, it’s much easier (and less expensive) than going into development blindly and needing multiple iterations due to learning things along the way.

Step #07: Select Your App’s Monetization Model

App’s Monetization Model

There are so many options to make money from an app. You can ask for a direct payment or offer in-app purchases, subscriptions, and ads. Or some mix of all those options!

Let’s explore the most popular monetization models for mobile apps:

Direct Payment: The app is free to download but asks for a payment when users want to unlock additional features or content. This is the most common model for paid apps.

In-App Purchases: Users can buy virtual goods, services, or subscriptions from within the app. This is often used in games and other apps with digital content.

In-App Advertising: The app is free to download and runs ads that help the developer earn money from impressions or clicks on those ads (usually through a third-party ad network like AdMob).

Sponsorship: The app is free to download, but the developer earns money by having a brand sponsor it in exchange for including their logo or other branded content inside of it. This can also be used as an alternative way to monetize free apps with ads on them!

Freemium: Users can download and use the basic version of your app for free, but they must pay to upgrade their account or unlock additional features.

Subscription: Users can download and use the basic version of your app for free, with a one-time payment (or subscription) required in order to get access to premium content. 

You can pick any one or more of these monetization models. For example, you can choose in-app advertising and sponsorship for your app. It has a lot of free users who don’t want to pay anything upfront. But then also use freemium as well so that some people are willing to upgrade their account later on down the line!

Step #08: Form a Marketing Strategy & Pre-launch Buzz

Marketing Strategy & Pre-launch Buzz

You can have the best application in the world. But if no one knows about it, then you won’t get any downloads. This is why marketing is so important!  

Having an effective marketing strategy will help you build hype around your app before its launch date; this way, when people find out there’s something new coming out, they’ll already be excited to check it out.  

There are a variety of things that you can do for marketing. But here are some ideas to get you started:

Email Marketing: Make a list of email subscribers who are interested in your app and send them regular updates about it (including sneak peeks, release dates, etc.).

Social Media: Share screenshots, videos, and articles related to your app on Twitter, Facebook, Instagram, and any other social media platforms you use.

Press Coverage: Get coverage from tech bloggers, app review sites, and other websites in your industry. 

Affiliate Marketing: Find influential people or organizations who are willing to promote your app in exchange for a commission on any sales they generate.

ASO: Optimize your app’s listing on the App Store and Google Play Store by using relevant keywords and writing attractive descriptions.       

Step #09: Plan for app store optimization 

app store optimization 

App Store Optimization (ASO) is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your application ranks, the more visible it becomes in the U.S., UK, India, and other countries’ App Stores. This will help increase downloads because users are more likely to find your application when looking for it.   

Here, I have listed a few things you can do to improve your app’s ASO:  

App name and title: The app name is what appears on the U.S., UK, India, and other countries’ App Store listings for your mobile application. It should be something unique that can easily identify it from other apps of a similar type or purpose.

App description: This section includes a brief overview of what makes your product different from others like it, why someone should download it over another app, and how they’ll benefit from using this particular one instead!

Keywords: You want to include keywords because those are the words people will search for in order to find your app on Google Play, App Store, etc.

App Icon: This is what appears when someone clicks the “Install” or “Free Download” buttons on mobile apps like Facebook Messenger or WhatsApp.

Screenshots: These are pictures taken from inside of an app so users can see what it looks like before downloading them (usually shown as part of an App Store listing page). If you don’t have any screenshots yet, then take some now! You want people browsing through different apps to be able to see what yours looks like inside too!

Step #10: Take care of Security

take care of mobile app security

Security is a crucial aspect of any mobile app development project. You need to make sure that your information cannot be accessed by anyone who does not have the right permissions or credentials for it.  

There are many steps you can take when designing your application’s security features:

Use strong passwords: This is always important, especially when dealing with sensitive data.

Create user roles and permissions: Limit access to certain areas of the app only to those who need it. 

Encrypt your data: This will help keep it safe from prying eyes.

Use SSL/TLS: These are security protocols that can help protect your data during transit.    

By following these steps, you can help ensure that your app is as secure as possible. Keep in mind that safety & security is an ongoing process, and you should continually update your app’s security features to keep up with the latest threats.

Now that we’ve gone over the basics of mobile app development services, it’s time to start planning your own project! 




The ten steps explained here you must follow before starting mobile app development. By following them, you’ll be well on your way to creating a successful product. Remember that there are always new things to learn and that security is an ongoing process. Stay vigilant and keep exploring, and you’ll be on your way to success!

Moreover, to build a multi-featured and business-centric mobile application for your business, you can avail yourself of custom mobile app development services from a reliable mobile app development company in India.

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