Video marketing is quickly becoming one of the most popular methods for businesses to market their products and services. If you are not yet incorporating video into your business video content strategy, it’s time to start! These days, people use YouTube, Facebook Live, or other video platforms as a way to get information about different topics. They are mostly interested in so why not take advantage of that?
This article will give you 10 tips on how you can start leveraging this powerful tool in your company’s marketing plan.
Tip # 1: Focus on your audience.
When you are producing your video content marketing strategy, the first thing you need to do is focus on who is going to be watching it. You need a takeaway that will increase their understanding of your product or service. It needs to be relevant and valuable, otherwise, you are wasting your viewers’ time. For example, if you are a B&B and part of what you offer is romantic getaways for couples, it might make sense to create videos geared towards this audience versus something like how-to cooking videos or other types of DIY projects.
Tip # 2: Identify your brand and voice.
One of the first things people will notice about your video content is branding. This includes color, text, and music. Make sure that your message is clear and distinct from other brands. The more you can tailor your content to the viewing audience, the more they will be interested in your product or service.
Your voice should also be clearly identifiable in any content you put out there on social media platforms. This will help with building a loyal following of customers who will come back to any new posts you make and give them more of an opportunity for conversion.
Tip # 3: Create engaging videos.
One of the easiest ways to create an engaging video is by making it short and sweet. If possible, try creating a video content marketing strategy where people have an emotional connection – this could be funny, inspiring, or something else entirely! Just remember the KISS rule (keep it simple stupid) so viewers don’t get bored quickly. If you can’t create a short and sweet video, then you should at least create something visually appealing.
Another way you can make videos more interesting for viewers is by including a call to action. Just use signing up for a newsletter on your website. If they are interested in what you have to say, give them another opportunity to find out more about your company.
Tip # 4: Provide valuable content.
Your content should be the main attraction of the video. People that use social media platforms usually do not want advertisements. Instead, they would prefer useful information on a topic they are interested in. Video content is a great way to provide valuable information to viewers. Since they are easy to digest and it’s fun for the audience. It is important that you do not stray from your brand voice and that you’re able to maintain a consistent business brand at the same time.
Tip # 5: Leverage video platforms like Snapchat, Instagram Stories, and Twitter Videos.
The good thing about social media platforms is that there are so many different ways for businesses to promote themselves. For example, businesses on Snapchat can add a “Snap” to their site that provides information about their product or service. This is only available for 24 hours and then it disappears into the abyss of your feed. So make sure you are using this platform strategically.
Businesses on Instagram can also take advantage of the popular Stories feature that has been around for a few years. But recently introduced videos. This is another way to provide your followers with useful video content. While giving them an inside look at your business.
Twitter also just started rolling out video features so this would be a great time to get in there and start using it right away. Your Twitter bio already identifies you as a company. So make sure you are sharing valuable information within these short clips.
(Photo credit: Adem Ay)
Tip # 6: Boost your SEO with annotation and tags.
If you are creating videos to post on social media platforms like Facebook Live, YouTube, Twitter, and Instagram. Make sure that you add specific tags along with annotation in the video itself. So people can find your business easily online. For example, if you own an Italian restaurant then use words like “Italian food”, “pizza” or even something more specific depending on what type of cuisine is served there (ex: lasagna). If possible, try using hashtags as well which will help boost your content’s exposure across different platforms! This way consumers who may be looking for services similar to what you offer might come across yours while scrolling through their social media feeds.
Tip # 7: Give people a reason to share your content online.
As you can see, there are many different ways businesses can use videos to increase their online presence while providing valuable content at the same time. Be creative with your ideas so people will be intrigued when they come across one of your pieces online. If you can come up with a video that is truly engaging and entertaining. Others will want to share it as well which gives your business even more exposure. The more interesting your business is, the more likely it is that others will want to visit – which in turn boosts traffic to your website.
Tip # 8: Make it interactive.
Videos posted on social media should be interactive. Make sure that viewers know how they can contact you (through email, phone number, website, etc.). Encourage them to do so. This way you can create a stronger customer base and maintain consistent communication with your customers which is always beneficial for businesses. This can help lead to more conversions and sales in the long run.
Tip # 9: Be consistent with your content.
Video content posted online must include the same branding as any other promotional material put out there by your business. Where logos or colors are used on all social media platforms – this will help build up brand recognition across multiple mediums. Have fun creating engaging videos people would love watching! Remember to be creative but also include valuable information in every post so viewers come back for more. Once you have those things down pat, you should definitely pat yourself on the back because it means good things are coming your way.
Tip # 10: Use video responsibly!
Last but not least businesses need to use their videos responsibly. Because some things may actually hurt conversions rather than help them. For example, if a customer feels uncomfortable watching an entire company commercial. Then this could damage how interested they might be in doing business with you. Or even worse – someone might feel like your product/service isn’t right for them simply based on the way it was presented within the video. So you want to be very careful about that.
In conclusion, a video content marketing strategy is a great way to share information about your company in a creative way. The benefits of video marketing are vast, from building brand recognition to driving traffic into the sales funnel. With these tips in mind hopefully, businesses who may not already be considering including videos on their marketing plans will see just how beneficial having them online might be for them!